“He does for business what MTV unplugged did for Rock Music, bringing it back to core competencies and basics. (They) are badly needed.”
Barry J Gibbons, Former World-wide CEO Burger King Corp and Fortune Magazine’s 1995 turnaround champ.
"The presentation was lively and informative, the one on one consultation with individuals was insightful and directive, and the commitment to our plan by each of the Cialdini consultants was considerable."
Jan McKenzie, The Weather Channel
“The feedback we got from the participants was that they found Steve's presentation engaging, entertaining and useful. The time spent on developing the case studies used made the material more meaningful and come to life.”
Mark Emdin, Organisation Change Consultant
“Very effective, very different.“
National Sales Manager, Byk Guilden
"Highlights how easy and straightforward selling can be - anyone practicing these simple principles is bound to be successful."
Julian Richer, Founder and MD, Richer Sounds
“This will change my approach in all aspects of my business life.“
British Telecom
“We have attended many courses but never one with so many straightforward but powerful applications to our business.”
Business Manager, GlaxoSmithKline
“Very well received and got the whole group seriously to consider their approach. I am confident of dramatic results.”
Senior Training Manager, Astra Zeneca
“In the past we have experienced training that in theory were fine but made little difference to the performance of our sales teams. The feedback from your training is that not only was the content sound, even more importantly our sales representatives have been able to apply the learning and generate some excellent results.”
Sales Director, PowderJect
Shell Global Solutions International BV “Thank you for the great Principles of Persuasion Seminar that you held for us in GE Money Home Lending last Thursday and Friday, really enjoyed it. It is amazing to find out just how little we know and how much we already had available to make our campaigns and messages better.”
Margaret Nastasha Nolan, Marketing Communications Executive, GE Money Home Lending
“FYI, I was one of your attendees in a session last month. I really wanted to send you a quick note to say thank you. I know I thanked you on the day, but having stepped out of classroom over 3 weeks ago I've really taken onboard reciprocity. It's so easy to do and the other parties are so willing to oblige. I hadn't recognised how often people say thank you to me every day, but having done the course I look out for it and pounce (responsibly, of course). Thank you for your efforts.
Marc Garrett, Business Development Manager, GE Home Lending
“On behalf of The R&D Society I would like to congratulate you for the intriguing and excellently delivered presentation at our Special Interest Group meeting on Wednesday. From the audience reaction it attracted a great deal of interest. Best wishes with your forthcoming US book launch.”
Graham Land, Chair of the Steering Group on Innovation and Best Practice, The R&D Society c/o The Royal Society
“(The POP) what a great success! Steve Martin did a excellent job wrapping the principles into the 'Teva' world. Our representatives left not only with new information, but ways to apply it immediately. I had very high expectations based on the previous POP I attended, however Steve delivered much more than I expected."
Charles Gurera, Technical Training Manager, Teva Neuroscience